Messages API
Expanding your messaging strategy just got simpler. The Vonage Messages API integrates with SMS, MMS, RCS, and popular social chat apps—so you can communicate with your customers on whichever channel they love most. That, paired with rich features and instant results, makes for one engaging, cost-effective chat experience.
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The Future of Messaging
Discover Rich Communication Services – a new way to engage customers with branded conversational messaging.
The Future of Messaging
Discover Rich Communication Services – a new way to engage customers with branded conversational messaging.
Learn more
Messaging channels available
SMS boasts an impressive open rate. Stay connected and keep customers up to date with text-based conversations within your own app.
Rich Communication Services (RCS) make it easy for you to craft rich, engaging, branded interactions with your customers.
Elevate customer experience by easily providing notifications, updates and more via WhatsApp.
Engage customers where they are by chatting or sending images and QR codes via Facebook Messenger.
Pictures can speak louder than words. Empower customer service messages and notifications with visual and images via MMS.
Connect and engage with customers via Viber Service Messages. Send messages and images to better serve customers.
A Message API Keeps You Customer-Centric
Vonage Messages API lets you enhance service by contacting customers on their preferred messaging and social platforms. As well as helping you meet customers where they are, messaging APIs can:
- Improve engagement with customers who prefer real-time chat
Boost your presence on social platforms and let you offer seamless social media customer service
- Reduce support costs and improve the customer experience
- Deliver contextual and media-rich conversations
An API Message Service Helps Keep Customers In the Loop
With an API messaging service you can send crucial updates, alerts and notifications to customers – and allow them to reply – on their preferred messaging and social platforms.
Thanks to Vonage Messages API, you can easily:
Deliver timely customer notifications to keep your customers engaged
- Reduce costs by minimising missed appointments, delivery attempts and support fees
- Enable customers to confirm or reschedule on their preferred messaging and social platforms
- Wow customers and strengthen relationships with media-rich features
Easily Validate Customers at Scale
Alongside all the benefits of Vonage Messages API, you can also add layers of safety and security to all your interactions.
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Verify API means you can implement two-factor authentication (2FA) across multiple channels – including SMS, voice, WhatsApp, email and Silent Authentication – with failover workflows and built-in anti-fraud capabilities.
Reports API puts you in control of customer communications data
Your cross-channel customer interactions create reams of useful data, information and insights. With Reports API, you get flexible reporting for all channels via one powerful API.
That makes it simple and straightforward for you to:
Intervene in failures to guarantee service
Test and measure campaigns
Uncover upsell and cross-sell opportunities
Take action in fraud and overage situations
Enhance end-user experience with advanced reporting
Create your own dashboard based on CDR data
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Ready to Own Your Brand with Vonage?
You don’t like to receive spam-worthy messages or calls. So why send those to your customers? Check out the Vonage solutions to show off your brand.
All the Messaging API Features and Functionality You Need
Vonage Messages API is part of a suite of Communications APIs that can help your business provide outstanding customer experience, streamline internal workflows and much more besides. With the comprehensive messaging API, you can:
Multiply your message with one API
Reach customers on their preferred social channels, including WhatsApp, Facebook Messenger and Viber — minus the hassle of managing multiple APIs.
Enjoy a cost-effective chat experience
Leverage the network to reduce messaging costs. This allows your team and customers to freely message at the lowest cost to you.
Get instant access to insights
Optimise your messaging delivery with the Vonage Dispatch API. Flexible logic, real-time insights and reliable failover provide a cost-effective delivery solution. Vonage Dispatch API
Captivate users with ultra-rich communication
Engage your audience with multimedia messaging — video, audio and geo-location — and elevate the user experience.
Messages API Sandbox
Sign up to the Messages API Sandbox and easily develop and test any API messaging service you want to build with WhatsApp, Viber Service Messages or Facebook Messenger. Sign up
Secure your MessagesÂ
Protect your application with JWT authentication. Our signed callbacks feature allows you to better secure your social messages by adding incoming message validation.
Single Event Callbacks
Get detailed messaging results with timestamps, delivery status, price and error states.
Security
Protect sensitive customer data with Vonage API calls and JWT authentication.
Adaptive Routingâ„¢
Enjoy effortless message rerouting and achieve optimum delivery.Â
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Try Developing APIs For Messaging Free
Start developing now with free credit. No credit card required.
Messaging API FAQs
A messaging API (Application Programming Interface) is a means of seamlessly connecting an application with messaging services and channels. With a messaging API, you can add the ability to send and receive messages via SMS, RCS, WhatsApp, Facebook Messenger and other channels to your own app.Â
This enables apps and the businesses behind them to communicate directly with users (their customers) via the channels and on the platforms they prefer. Precisely which channels a messages API can integrate will depend on the API. Vonage Messages API integrates SMS, RCS, WhatsApp, Facebook Messenger, Viber Service Messages and more.
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Omnichannel messaging is the capability of a business to offer a seamless messaging service to customers across multiple channels. It means a customer can hold conversations on whichever channel they prefer and that they can switch channels without losing the thread of that conversation.Â
‘Omnichannel’ in general is an important concept in modern business. With so many different communication channels available, customers expect brands to meet them where it’s most convenient for them. Messaging APIs help businesses to integrate a range of text-based channels into their apps to better cater for the omnichannel demands of modern consumers.
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Providing a seamless omnichannel messaging experience has notable benefits for both customers and your business. From the customer perspective, things as simple as having to repeat themselves when they have queries can be hugely detrimental to experience. And it’s those types of problems that omnichannel messaging can help solve.Â
From a business perspective, it’s obviously a good idea to provide a better service to customers. Beyond the benefits of customer loyalty and retention which that brings, too, omnichannel messaging has further advantages. For instance, by letting customers get answers to questions or solve issues via preferred messaging channels, it can take pressure off call centre agents and make them more productive. Omnichannel messaging, too, can help with upselling and cross-selling, in app.
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An SMS API is an interface or connector which integrates SMS messaging into your application or software. It’s very similar to a messaging API, except that it’s limited to just SMS messaging, whereas a messaging API like Vonage Messages API can help you integrate SMS and other channels like WhatsApp and Facebook Messenger.Â
TL;DR: All SMS APIs are examples of messaging APIs, but not all messaging APIs are (only) SMS APIs.
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The cost of messaging APIs will vary depending on the provider. When assessing pricing, look for providers that make things straightforward and easy to understand. For example, Vonage messaging API pricing is pay as you go, with rates per conversation or message.
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